Jane Stockwell leads Intracept Technology.
With a background in Information Technology and particularly how information is visualized, I know how important it is to start from the point of "what is the real pain" and "how can we best solve that?"
It is easy to simply throw technologies at a problem but really all you ever get is more pain. While initially it seems slower to talk this strategy stuff, then the tactics stuff, and then the solutions stuff, not doing this tends to waste a lot of time and money. Not to mention the frustration with each dead-end that has to be patched or reversed over.
Benedict Roff-Marsh brings a wealth of understanding of sales flow and how to understand the motivations of people.
Everything is sales. Right now you are judging my picture to see if it makes you feel like I can make your life better. All that people want from you is to know that you can make their lives better, or at least better than the dollars that you ask in return.
Too often people do that with fibs and scams. That only works for a short while. Then it all goes horribly wrong. It isn't hard to get it right first time.